About Devocion Coffee
Devoción is the finest and freshest coffee, pure and simple. Our coffee beans are sourced from farms we hand-select from within the vast untamed regions of our nation. Deep in Colombia’s most inaccessible zones, we develop long-term relationships with coffee growers, paying fair-trade prices and above, while establishing social and environmental programs to help secure their future. We bring progress and pride to growers in regions that have suffered during Colombia’s long-lasting internal conflict. All our beans are dry milled in Bogota, and rapidly shipped to the USA via FedEx for roasting. This means we can guarantee newly roasted, ultra-fresh coffee, so that the cup you hold in your hands still breathes the mists of the Colombian campo.
Devoción was launched in 2006 with a mission to change the way Colombian coffee is drunk around the world and an emphasis on the freshest coffee possible.
To grasp why Devoción coffee is so exceptional, it is important to understand the process through which our coffee gets from the tree to the cup. Coffee is a berry. Some call it a cherry, and like that fruit the coffee berry can be red, yellow and even pink in hue. The goal of the master coffee producer is to pick the cherry at the moment of perfect ripeness, extracting and drying its seed, and finally roasting it to perfection. This is the essence of our art.
Colombia is the only country in the world where coffee is a year-round crop. Typically there are two main crop seasons annually that vary depending upon which part of the country the grower is in. Nevertheless the knowledgeable roaster will be able to find a farm in harvest, or giving plenty of coffee, at any time of year. This is another reason why an intimate knowledge of the country, the climate and the growing conditions is so important to Devoción, as it allows us to source cherries at their perfect ripeness year-round.
When the cherry is picked we extract its seed, which at this stage is covered by a yellow parchment. The coffee is therefore referred to at this stage as being in its parchment state. Once dried, the parchment is removed to reveal the green coffee “bean.” Processing the coffee is done in either the wet process or the dry process. In the wet process the cherry is opened and the seed, in parchment state, is extracted and placed in long, narrow pools of fresh water. Here the seeds ferment and the mucilage is removed. After 12 hours or so the seeds in their parchments are drained and left to dry in the sun for three to five days. Then the seeds are sent to the dry mill for processing to the green bean stage.
The dry process is actually a choice of two—the honey process and the natural process. The honey process is the simplest. The parchment seed is removed from the cherry and immediately taken to be sun-dried, before milling. In the natural process the entire cherry is sun-dried for over a week. When the cherry is ready it is shipped to another type of dry mill that will remove the cherry husk and prepare the green bean for roasting. All of our coffee is dry-milled in Bogota. From the mills we select the finest beans, place them in burlap sacks, and ship to the United States. They arrive at our Brooklyn roasting plant ten days later. Other coffee roasters take anywhere from three to twelve months to roast their beans; you will notice the difference in your first sip.
- Fodor's Best Coffee Shops in Brooklyn, 2015
- Village Voice Best Coffee Shop, 2015
- Zagat 10 Hottest Coffee Shops in NYC, 2015
Check out this commercial by FedEx describing their partnership with Devocion.