About Prevail Coffee
“man will not merely endure, he will prevail... because he has a soul, a spirit capable of compassion, sacrifice and endurance”
— William Faulkner
We are Prevail Coffee, a craft coffee roaster and micro importer located in the heart of the Deep South. Our soul is in the soil, our ancestors were pioneering settlers and Muscogee Natives. We come from a long line of farmers, mill workers, soldiers and church-folk. There's a little bit of dirt under our nails, but don't let it fool you. We have a taste for the finer things; the sweetness of a crop cultivated with hard work, care and passion. That's why we care deeply about our farmers. We work with like-minded producers all over the world to source incredible coffees, grown with pride and a patient respect for our Earth.
We see our craft as a "privilege to help man endure by lifting his heart, by reminding him of the courage and honor and hope and pride" that it takes for a small seed to travel thousands of miles, through many caring hands from the soil to your cup.
It's a monumental task for such a seemingly simple thing which constantly reminds us that alone, we may endure, but together we prevail. Join our journey and experience what happens when farmers, roasters and baristas come together with a combination of hard work and elegance that can only come from the Deep South.
MISSION | BECOME A QUALITY CONNECTOR FOR AUTHENTIC COMMUNITY.
QUALITY | We believe a house can have great design and be built from the strongest bricks, but if the mortar is bad, the whole structure comes tumbling down. In the same way, we believe the better the connector, the better the community. We are dedicated to high quality, passion-driven products, services and spaces that become a catalyst for high quality, passion-driven communities.
ingredients | passion, care, focus, diligence, hard work, innovation, creativity, time, patience
COMMUNITY | We believe in the transformational power of community. Our mission is to exponentially increase the value of the network of communities for which we have the privilege to act as a hub. We measure success only by that which adds value to the whole of our community; our customers, employees, suppliers, shareholders, industry, environment and beyond.
ingredients | love, respect, honesty, hospitality, patience, communication, trust, humility, care
TRANSPARENCY | We believe that authenticity is impossible without transparency. By striving for transparency in supply chains, customer interactions, employee relations and community outreach, we seek to build the trust necessary for the authentic bonds that form strong communities. We recognize that we cannot allow the "perfect to be the enemy of the good", but as we strive for perfection we seek to open our operating decisions to our greater community for the sake of edification, education and improvement.
ingredients | honesty, authenticity, responsibility, accountability, consistency, communication, humility, trust, openness